The GAWAD OSCAR M. FLORENDO (GOF) is a special awards program that reflects the genuine concern of the PUBLIC RELATIONS ORGANIZATION OF THE PHILIPPINES (PROP) to recognize the outstanding public information programs and projects initiated by Philippine  government institutions.
 
     This is in line with PROP's twin goals of professionalizing and institutionalizing public relations and information functions and activities in the government service.

     The award is named in honor of BGen.  OSCAR M. FLORENDO, then AFP spokesman and former PROP president, who epitomized the symbol of glory and valor in his efforts to establish communication lines between government and insurgents on that fateful day when he died in line of duty in Tuguegarao, Cagayan,

     As a man in uniform, he firmly believed in the power of peaceful communication as a means of settling conflicts and differences.

     The GAWAD OSCAR M. FLORENDO was thus established to honor him and others who served, and continue to serve, the country in this respect.